Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Post globe colin issacs
1. The Canadian Environmental Products & Technologies Market A Presentation for Post-Globe 2010 29 March 2010 Colin Isaacs, CIAL Group Environment and Sustainable Development Management Consultants Fisherville, Ontario, Canada; Rio de Janeiro, Brazil; and London, UK 119 Concession 6 Road, Fisherville, Ontario N0A 1G0 Phone: (416) 410 0432 Fax (416) 362 5231Email: info@cialgroup.com www.cialgroup.com
2. Canada 10 provinces & 3 territories Land: 9,093,507 sq km Water: 891,163 sq km Border: 8,893 km (includes 2,477 km with Alaska) Coastline: 202,080 km Highest point: Mount Logan 5,959 m Arable land: 4.57% Second largest country in the world after Russia Population: 33,000,000; population growth 0.82% per year 90% of the population is concentrated within 160 km of the US border Religions: Roman Catholic 42.6%, Protestant 23.3%other Christian 4.4%, Muslim 1.9%,other and unspecified 11.8%, none 16%
3. CanadaResources Iron ore Nickel Zinc Copper Gold Lead Molybdenum Potash Diamonds Silver Fish Timber Wildlife Coal Petroleum Natural Gas Hydropower
4. Canada – key resources Water use: 9 km3 /yr residential (~300 litres per person/day) 31 km3 /yr industrial 5 km3 /yr agricultural Total fresh water: 3300 km3 Electricity Consumption: 536 billion kWh Production: 670 billion kWh Oil Consumption: 2.3 million bbl/day Production: 3.4 million bbl/day Proven reserves 178 billion bbl Natural gas Consumption 83 billion m3 Production 170 billion m3
5. Canada: Environmental Governance Canada is a democratic government with each level of government elected separately Federal Government – international agreements and some legislation - operational responsibility for toxic substances, fisheries, oceans, species at risk, federal lands, interprovincial trade, interprovincial transportation, federally regulated industries, national building codes, etc. 10 Provinces – primary environmental regulator and, in some provinces, operations ~ 2000 municipalities – various environmental roles primary operator for water, wastewater, non hazardous solid waste, etc.
6. Canada Economy GDP 2009: US$1.287 trillion Real Growth Rate - 2.4% 2009 +0.4% 2008 + 2.4% 2007 GDP by sector: agriculture: 2.0% industry: 28.4% services: 69.6% Labour force: 18.4 million 2009 Labour force by sector: agriculture 2% manufacturing 10% construction 7% services 78% other 3% Inflation rate 2009: +0.2% Industrial growth rate 2009: -9.0%
7. Canada Major Exports Motor vehicles and parts Industrial machinery Aircraft Telecommunications equipment Chemicals, plastics Fertilizers Wood pulp, timber Crude petroleum Natural gas Electricity Aluminum
8. Canada Major Imports Machinery and equipment Motor vehicles and parts Crude oil Chemicals Electricity Durable consumer goods
10. Business Capital & Operating Expenditures on Environmental Protection 2006millions of dollars Source: Statistics Canada
11. Capital & Operating Expenditureson environmental protection by industry 2006millions of dollars Source: Statistics Canada
12. Environmental Management Tools used by Canadian Industry 2006proportion of companies / employment Source: Statistics Canada
13. Capital Expenditures on Environment Protection 2006millions of dollars Source: Statistics Canada
14. Government Expenditure on Environment Protection 2002thousand millions of dollars Source: Statistics Canada
15. Some Key EnvironmentalTechnology OpportunitiesCanada 2010 Greenhouse Gas Emission Reduction CO2 Sequestration Carbon Capture & Storage Renewable energy – wind, solar, biomass, waste, small hydro Bioplastics, Biofuels, other Bio Products Industrial Waste Water Treatment Small Scale Sewage Treatment Air Pollutant Emission Reduction Remediation & Reclamation Green Buildings and Interiors Municipal Infrastructure (rehabilitation & replacement) Advanced Municipal Waste Management Recycling & Composting Green Consumer Products
16. Partnering with Canadian Environment Companies The Canadian Environment Industry includes around 8,500 companies With US$18.4 billion in annual sales (2.2% of GDP) and more than US$1.5 billion in exports Canada is the 7th largest Environment market in the world with around 2.6% of global revenues. One third of the firms are manufacturers, making a broad range of products Approximately two thirds of the environment industry firms in Canada provide services Small companies (<100 employees) constitute 96% of all businesses in the industry The environment sector employs around 220,000 workersrepresenting 1.15% of total Canadian employment. A number of federal and Ontario government programs provide assistance for companies seeking to locate or expand 120 million people live within a day trip of Southern Ontario
